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Email marketing is one of best marketing methods to ensure
positive return on your investment. Microsoft CRM integrated
with the e-marketing solution makes your email marketing
sophisticated and easy.
Create eye catching emails, send them to filtered marketing
lists and capture extensive data on the performance of each email
sent.
- Increase effectiveness: The
e-marketing solution equips you with facilities to make better use
of your email communications.
- Make better decisions: The
e-marketing solution allows you to see what works and what
doesn't.
- Improve Customer Service: The
e-marketing solution allows you to be more responsive and in-touch
with your customer.
- Understand your target: The
e-marketing solution helps you 'close the gap', and know your
customers and prospects better.
Know when your communication has been read and what your
audience is interested in. All this and much more available
with the e-marketing solution.
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> solutions > customer relationship
solutions > e-marketing
- Pre-set your emails to send when you want, without having to be
around using the email scheduler.
- No configuration required - start your quick or regular
campaign email activity and add monitored links and new templates
as you go.
- Know if and when your email messages were open and what links
were clicked on.
- Add links for recipients to confirm subscriptions.
- Design templates with content filtered by recipient
subscriptions.
- Paste in HTML from your favourite editor.
- Get top-level statistics with drilldown to individual responses
and events and finally drill through into individual CRM
records.
- Add a link for viewing online.
- Allow customers to update their own details with email reply
forms.
- Offers bounce detection and handling to improve the quality of
your mailing lists.
- Use the e-marketing solution workflow to build marketing lists
automatically.
- Includes an easy to setup scheduled custom workflow activity to
manage database bloat by periodically deleting attachment bodies
from saved outgoing emails.
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> solutions > customer relationship
solutions > e-marketing
What existing users of E-marketing have to say ...
Sending communications to groups of people is much simpler and
we can now track the communication flow. Sending out our
electronic direct mail, we can now track the number of people
opening the emails and the article click throughs to see which
articles are being read more than others. Triathlon New
Zealand are now able to better communicator with multiple subsets
of people both internally and externally and understand the
interest of those people.
Carl Jackson
Triathlon NZ